Why We Do It

20 + 1 = 1

We remember where we were at significant moments in our lives. Sometimes the feelings and emotions are so meaningful we can recall the smallest details like the temperature, what we were wearing, the smells and more. Other times, we can only remember one element which could be a feeling, something that was said, or that our lives would never be the same from that moment on.

In my early 20’s I went to a concert (my friends dragged me there unwillingly) that changed the trajectory of my life; one of those significant moments. I don’t remember many of the details from the concert but I remember there was a time in the night standing in that ‘21st row’ where it seemed ‘all the stars aligned’ to create a moment of transformation for me. The music, message, production, lights, band, artist and God all converged in one moment that spoke to my life and changed me forever.

20 (band/crew) + 1 (God) = 1 (a life changed).

At 21st Row, we want to help create as many possible ‘21st row moments’ for fans, listeners, artists, creatives and clients so that countless lives can be changed…

…for the better.